In China, anything you want to do can be done through the internet which might sound like the worst nightmare for brick-and-mortar retail in the country but that is far from what is happening as the companies find a way to work with the virtual world to further enhance the shopping experience for their consumers.
Guangzhou, China, a car manufacturer has set up an unmanned car vending machine
that will allow buyers to browse through the models that they have to offer
from their smartphone app and then choosing the car for a test drive for up to
three days. Once they have made their selection, they can head to the vending
machine and pick up the vehicle on-the-spot and return it three days later
without having to deal with pushy salespersons.
online retailer JD.com also now offers robotic carts in their supermarkets that
will follow you around the store while you check out their products. This way,
your hands will be free to do other stuff like taking care of your child or
picking up products from the shelves.
These are only some of the examples of how China is adapting to the “new retail” era that would benefit both the business as well as the consumers.
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Vinay Gorasia is the Project Director at Internut. Originally based in our Gold Coast branch, he is now stationed at our KL headquarters. However he spends more time at client's offices than behind his desk and he likes it that way!
Internut is a digital agency based in Kuala Lumpur. We specialise is mobile apps, graphics design, web development and animation.