Category: Branding
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The Ogilvy & Mather group in Hong Kong have got together with Pizza Hut and come up with a great campaign that is very innovative. They are calling it the Pizza Hut Blockbuster Box and their aim is to draw in the younger generation from the streets of Hong Kong by bringing together two things…
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Have you ever looked at a logo of a company, or more to the point, the negative spacing in and around that logo? Often you can make out something in that negative space. Perhaps one of the most outstanding logos when it comes to negative space is that of FedEx. This has an arrow that…